When layoffs or workforce reductions occur, emotions often run high — and departing employees are the most likely to share their experiences publicly. Even one scathing Glassdoor review can shape how future candidates, customers, and partners view your organization.

But how you handle those moments defines your brand.

By providing outplacement or reemployment services, you transform a potentially damaging exit into an opportunity to demonstrate care, integrity, and leadership — reinforcing your company’s values and protecting the reputation you’ve worked hard to build.

How It Protects Your Brand

Reduces negative exit sentiment
Because 83% of job seekers research reviews and ratings before applying (Glassdoor), a harsh post-layoff review can ripple outward. Employees who receive career transition support feel seen, respected, and less likely to express frustration publicly.

Signals care and responsibility
A proactive approach to exits tells candidates, customers, and remaining employees that you live your values — even in difficult moments. In fact, 71% of job seekers say their perception of a company improves when it responds to reviews (Glassdoor). Outplacement sends that same message in action, not just words.

Offsets “layoff shock”
Structured transition support helps employees refocus on the future. Coaching and job search resources turn uncertainty into direction, reducing the emotional weight that often drives negative online sentiment.

Reputation & Recruiting Benefits

Glassdoor insurance
Maintaining visibility and responsiveness during challenging times matters — 70% of candidates say they’re more likely to apply to an employer active on Glassdoor (Glassdoor). Outplacement helps create a softer landing and keeps your reputation intact when it counts most.

Stronger employer brand
A well-protected brand attracts better talent. Research shows that companies with strong employer brands can cut recruitment costs by up to 50%, receive 1.5× more applications, and experience 28% less turnover (Universum Global, Influencer Marketing Hub).

Improved morale among remaining staff
When employees see their peers exiting with dignity and support, it reinforces a culture of respect and stability — strengthening morale and reducing voluntary turnover.

The Financial Impact

Outplacement is an investment that pays for itself by mitigating hidden costs:

• Higher cost-per-hire — damaged brand reputation drives recruiting expenses up.
  
• Longer time-to-fill — fewer qualified applicants slow down business recovery.
  
• Lower engagement and productivity — morale suffers when exits feel mishandled.
  
• Client perception risk — negative employer sentiment can erode customer trust.
  

Compared to those risks, outplacement is a smart, protective play for both your brand and your bottom line.

Human Care. Business Sense.

Supporting people through transition isn’t just the right thing to do — it’s strategic brand leadership.

By integrating outplacement and reemployment services, you:

• Protect your reputation when it matters most
• Strengthen your employer brand in hiring markets
• Preserve morale and trust among remaining teams
• Shield against the hidden costs of negative public feedback

💬 Ready to turn exits into reinforcements of your values?

Reach out at https://www.nextjob.com/contact to talk now, or visit www.nextjob.com/solutions/employers to learn more.

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